All those who pushed Apple stock to over $700 believed that the company was invincible but now that the stock is more reasonably priced in the $400s, we are learning why Samsung and Google are able to steal market share from the company. Like in life, even in the world of business, arrogance means sooner or later you bite the dust. As someone who makes a living studying market trends, Apple's insistence that 'consumers don’t know what they want' means that they fail to see the shifts in consumer behavior, while Samsung that is obsessed with trend analysis and market research knows exactly what they want. Kim Hyun-suk, executive vice president at Samsung, tells The Times, “We get most of our ideas from the market. The market is a driver, so we don’t intend to drive the market in a certain direction.” Anyone who thinks that corporations are smarter than consumers might pay a high price and this is not the first time Apple would do that.
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